Top 10 Reasons Why You Should Read This Book

10You want to learn about the path that we took at Zappos to go from nothing to over $1 billion in gross merchandise sales in less than ten years.
9You want to learn about the path that I took that eventually led me to Zappos, and the lessons I learned along the way.
8You want to learn from all the mistakes we made at Zappos over the years so that your business can avoid making some of the same ones.
7You want to figure out the right balance of profits, passion, and purpose in business and in life.
6You want to build a long-term enduring business and brand.
5You want to create a stronger company culture, which will make your employees or colleagues happier and create more employee engagement, leading to higher productivity.
4You want to deliver a better customer experience, which will make your customers happier and create more customer loyalty, leading to increased profits.
3You want to build something special.
2You want to find inspiration and happiness in work and in life.
1You ran out of firewood for your fireplace. This book makes for an excellent fire starter.
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