| 10 |
You want to learn about the path that we took at Zappos to go from nothing to over $1 billion in gross merchandise sales in less than ten years. |
| 9 |
You want to learn about the path that I took that eventually led me to Zappos, and the lessons I learned along the way. |
| 8 |
You want to learn from all the mistakes we made at Zappos over the years so that your business can avoid making some of the same ones. |
| 7 |
You want to figure out the right balance of profits, passion, and purpose in business and in life. |
| 6 |
You want to build a long-term enduring business and brand. |
| 5 |
You want to create a stronger company culture, which will make your employees or colleagues happier and create more employee engagement, leading to higher productivity. |
| 4 |
You want to deliver a better customer experience, which will make your customers happier and create more customer loyalty, leading to increased profits. |
| 3 |
You want to build something special. |
| 2 |
You want to find inspiration and happiness in work and in life. |
| 1 |
You ran out of firewood for your fireplace. This book makes for an excellent fire starter. |
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