Murat read Delivering Happiness [the book] and was inspired to attend a DH Masterclass. The DH team led Murat and the Canpa team through exercises to identify the company’s core values and higher purpose [“To Provide Service to WOW our Customers”]. With this foundation in place, Canpa could finally structure their culture around values-based initiatives and behaviors.
DH coaches brought Canpa through experiential learning sessions to demonstrate the critical factors and impact of the science of happiness. Through these fundamentals, participants aligned their values to promote desired behaviors within their organizational structures.
DH also helped them develop a culture roadmap, so they could start implementing a culture change immediately with objectives and program inventories to stay on track. This roadmap helped to align their culture foundation with their overall business goals [profits, turnover rates, growth].
Soon after returning to Turkey, Murat moved forward with the next steps in Canpa’s culture transformation. They needed to align the executive team and board of directors on initiatives to build a profitable and sustainable company culture. They were now in a better position to reduce their turnover rate by increasing employee engagement, and attracting talent that could fulfill both skill and culture requirements.
Murat also made an incredible discovery. He wasn’t living up to his own values. If an issue came up with the business on a weekend, he’d run and fix that problem, instead of spending time with his son, or reading books he wanted to read. They went back to the drawing board and began implementing the models they learned from Delivering Happiness. They put their employee’s happiness and growth at the forefront, and aligned everyone’s values with the company’s. They implemented team-building events, which is where some of the best ideas were born, when everyone’s minds were at ease. They noticed problems between employees vanish, and instead, everyone would talk about how to grow and improve the business. They added culture to performance reviews, and changed up their office space to make it more fun and engaging.
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From 2016 forward, the company saw a 4x increase in revenue, and 7x increase in profit! They saw dramatic improvements in turnover rate from 30% to NEGATIVE percentages – some employees who left and heard about their culture transformation, asked to come back.
“Business grew year after year, and I worked much less,” Murat laughs. “Every aspect of business enhanced, not only retention, but profit, revenue, the amount of customers we gained, and so forth. When you let culture do what it does, which is small acts of kindness, and when you share it with your customers, it makes a big impact.”
Canpa managed to sustain even during Turkey’s national crisis in 2018, when their currency, the lira, hit record lows. The crisis affected small and large businesses across many industries. Inflation and joblessness were alarmingly high, growth was minimal, and fears of what was ahead was on everyone’s mind. As Turkey’s economy tanked, Canpa’s business grew, generating a 4x increase in revenue in 2018 alone. They were awarded FIRST PLACE in Turkey’s 2018 “Great Place to Work” assessment, considered alongside organizations like H&M, Microsoft, E-Bay, and Hilton.
“There is nothing compared to the revenue we made through better customer interaction. If we don’t run this business with a happiness-based model, then we don’t do this business. What makes it worth the time and capital are smiles."
When employees are happier at work, your business will thrive, and you will create more meaningful lives. That's why we offer virtual and on-site solutions designed for the individual and the team, so you can start thriving at work and in life.
